Do you struggle with the minefield that is social media? Don’t worry, you’re not alone.
With the online world evolving all the time, it’s completely common to feel left behind in the crowd. New social media platforms are popping up left, right and centre and distinguishing a post from a tweet or a pin can be a tricky concept. Many businesses don’t realise that Facebook, Twitter, Pinterest, Instagram or any of the never-ending range of social media platforms out there, can help to actually grow their business.
There’s no longer a demand for traditional media or advertising when these convenient channels can do just as impressive a job. That’s where Scott Masters Media, social media management specialists in Canberra, comes in.
What can we do for you?
At Scott Masters Media in Canberra, we are experts in the often-complex world of social media. Not only can we do all the hard work for you, but we guarantee that you’ll be thrilled with the original, engaging content we design specifically for your own needs.
We understand how competitive it can be to run a business and grow your client base at the same time, but with our unique social media marketing strategies, you can rely on us to excel in the management of your social media online presence.
Not only that, but Scott Masters Media have a firm understanding of SEO (search engine optimisation) and apply our knowledge to ensure that your business ranks highly this way too.
There are 2.80 billion global social media users in 2017, equaling 37% penetration. (Source: We Are Social)
Online adults aged 18-34 are most likely follow a brand via social networking (95%). (Source: MarketingSherpa)
71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Source: Ambassador)
Visual content is more than 40 times more likely to get shared on social media than other types of content. (Source: HubSpot)
At Scott Masters Media, the biggest issue we see facing many small to medium business owners is that they lack the time required to create and deliver compelling Social Media and most will go weeks and even months without posting, then when they think "Oh, I haven't done anything on Social in a while", they then do a quick "dump and run" and put up a multitude of posts in quick succession and forget about it again while they concentrate on running their business, this approach actually causes more harm to your social media profiles and will see you lose hard won fans.
As Social Media Managers in Canberra, we promise to deliver content on a weekly basis that keeps you top of mind with your audience and ahead of your competitors. We learn about your business, after all, we need to know as much about your business as you do so we can create compelling content designed to target the exact market you are hoping to convert to customers.
A Tailored Digital Approach.
While we can just manage your Social Media in Canberra, we've learned over the years there is a better way. At Scott Masters Media our Social Media team takes a holistic approach to Social Media and your digital footprint.
A website that performs to Googles best practices, that is designed to work across all platforms, and a website that has killer SEO is the first step, we then use your Social Media to drive clients to your website where you can provide them with offers and capture their information that can then be used to build your business an Electronic Direct Mail list.
Social Media Advertising and Remarketing in Canberra.
Unlike traditional media, advertising on Social Media is relatively cheap and very effective, when you know what you’re doing. At Scott Masters Media Canberra, we’ve created 100’s of campaigns for our Canberra based Social Media clients with great results.
Unlike some digital agencies, our approach takes into account your social media, website and re-marketing options, through use of the Facebook Pixel. The Facebook Pixel embedded in the code of your website, allows us to advertise to past website visitors, pixels can also be used to track their behaviour when they're back on your website, it’s essential for the tracking, optimization, re-targeting, and scale of your Facebook campaigns. The conversion rates for this type of Facebook advertising are outstanding and a must for any business with a social and web presence in 2018.
Call us today on (02) 6297 8625 for a chat with our friendly social media experts about your business needs and let us help you get your name out there in a big way.
